Nike Lab Tutorial

a). ERP system is a computer-based application that used to manage both internal and external resources, such as tangible assests, human resource, meterials, and financial resource. As Nike is headquartered in United State and has offices located in 45 countries outside of United State, so, using ERP system is convenient for those offices to communicate and share information with the headquarter. ERP system built up on a centralized database which enables these offices to operate uniformly and world widely, sharing on the same database. SCM system is a management of a network interconnected business. So, as Nike has so many offices world widely, SCM helps in managing all the movements, storage of raw-materials, work-in-process inventory, and finished goods from point of origin to point of consumption. From design to planning, execution, control, until monitoring every activities from different offices can be done using SCM system.

b). MRP2 benefits Nike as it is a method for an effective planning for the company. It involves of financial planning, business planning, better control of inventories, productive relationship with customers, and quality control. MRP2 concern about the entire manufacturing production, including materials, finance, and human resource. It helps in providing details or data to every participants in the manufacturing process. With all these involvements of MRP2, Nike can provides a better production and better relationship between them with their suppliers and customers. When it comes to ordering and tracking, MRP2 plays an important role as all the ordering details between Nike and the suppliers are recoded, and it brings advantages when it comes to tracking purpose.

c). CRM is a widely-implemented strategy for managing a company's interaction with customers, clients, and sale prospects. The purpose of CRM is to find, attract, and win new clients, remain the existing clients the company has, looks for former clients back to the company, and reduce the cost of marketing and client service. Nike needs the help of CRM to remain its clients from the world wide, and attract new clients. Customer extension, to attract its clients to buy more or additional when they purchased the products that they're looking for initially. Products like the clients may need when they have the one they've just bought, jusr to reach the perfection, and etc. It is a key to the profits earning.